Insights That Turn Influence Into Revenue
Strategy, data, and hard won perspective on social commerce, influencer marketing, and creator led growth for beauty brands. Written by Cassandra Bankson, a beauty industry consultant with 17 years of experience, a YouTube Shopping pioneer, and the original skinfluencer, on what it actually takes to turn creator partnerships into measurable revenue.
What LVMH Sees in Remedy's $20M Funding Round
LVMH-backed L Catterton just committed $20M to Remedy, a dermatologist developed skin care brand less than two years old. Here is what the round tells beauty brand founders about where serious investment is heading.
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TikTok Shop Deals for You Days: A Beauty Brand Playbook
TikTok Shop's You Days deal event is where buyer intent and creator trust converge. Here is what beauty brands and creators need to do before the countdown starts.
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What Beauty Brands Mean When They Say They Use AI
Three major beauty executives shared how they are using AI in daily operations. Here is what it means for brands of every size.
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CAA's $250M Creator Investment: What It Signals
CAA and private equity firm IMC just formed Compound, a $250M holding company designed to acquire and scale creator businesses. Here is what they are targeting and what it means for beauty creators building for the long term.
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Bemotrizinol: The First New US Sunscreen Filter in 20 Years
For the first time in over 20 years, the FDA approved a new active sunscreen ingredient. Bemotrizinol is already in US products, and brands need to pay attention.
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TikTok Shop Beauty Sales Doubled. The Brands Winning Are Not Who You Think.
Ulta and Sally Beauty just joined TikTok Shop and beauty sales there doubled, yet an emerging brand is outselling a celebrity label. Here is who is actually winning.
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The Haul I Refuse to Film, and What It Should Teach Your Brand
Why I will never film a skincare haul, and what that refusal teaches beauty brands about the creator trust that actually converts.
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Why Most Beauty Brands Are Leaving TikTok Shop Revenue on the Table
TikTok Shop hit $15.82B in US GMV in 2025. Most beauty brands have a presence. Almost none have a strategy. Here's what separates the brands printing revenue from the ones just posting.
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The Influencer ROI Formula Beauty Brands Actually Need
Most brands miss influencer ROI because they ignore the halo effect. Here is how to measure it, and why trusted, credentialed creators of every size beat raw follower count.
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How to Build a Brand Ambassador Program That Doesn't Collapse After 90 Days
Most ambassador programs die because brands confuse volume with strategy. A 200-person roster with no activation plan is just a liability. Here's the architecture that makes them work.
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YouTube Shopping Is the Most Underrated Channel in Beauty Right Now
While brands pile into TikTok, the smartest beauty CMOs are quietly building on YouTube Shopping, where purchase intent is higher, creator relationships are deeper, and the algorithm rewards evergreen content.
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5 Social Commerce Mistakes Beauty Brands Make (And How to Fix Them)
After working with indie brands and enterprise retailers alike, the same five mistakes come up every time. They're fixable, but only if you see them coming before they cost you a quarter.
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